concept to completion
In this age of information overload, Blue Cherry Productions understands the need
for successful and enjoyable communications solutions. The following tactics are
just a sampling of the solutions we put together as we craft your communications
strategy:
PROGRAM DEVELOPMENT AND COUNSEL
- Communications plans for corporate and /or product development
- Research and message development
- Message segmentation
- Media Training
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MEDIA RELATIONS
- Outreach to editorial targets
- Press / Media Tours
- Story Proposals
- Interviews
- Product review and evaluation programs
- Editorial calendars
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BROADCAST PRODUCTIONS
- Pre-Production (Conceptualizing, Script Writing etc.)
- Post-Production
- Production Management & Coordination
- Voice over recordings
- Programme Research & Marketing
- Corporate Productions (Training DVDs etc)
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INDUSTRY ANALYST RELATIONS
- Outreach to Key Analysts
- Profile development
- Assessment and development of relationship with Industry Analysts
- Analyst Tours & Briefing Programs
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MARKET INTELLIGENCE
- Web site monitoring
- Competitive analysis
- Internal/external audits
- Research (internet polling / surveys)
- Topic and issue assessment
- Review and interpretation of secondary research
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MEDIA INTELLIGENCE
- Media Profiles
- Customized database development
- Web site monitoring
- Competitive analysis
- Internal/external audits
- Research (internet polling / surveys)
- Topic and issue assessment
- Review and interpretation of secondary research
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MATERIALS DEVELOPMENT
- Media / Press releases
- Feature stories
- Opinion pieces
- Video news releases
- Editorial briefing papers
- Corporate presentations (visual and audio-visual)
- Corporate fact sheets / product backgrounders
- Technology articles
- Case studies
- Market trend / impact stories
- Market briefs
- Media advisories
- Speech writing
- Executive biographies
- White papers
- Advertorials
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INTERNET INITIATIVES
- Social Media News Releases
- Blog development / relations
- Online events
- Online news center
- Web casting
- Net branding
- E-press kits
- Online news center
- Web site development (content and copy)
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EVENT ORCHESTRATION
- Product Launches
- Road shows / seminars / conferences
- Developer / user group conferences
- Speaking engagements
- Residential Estate Events (community building)
- Team building events
- Corporate Appreciation events
- Year End Functions
- Congress or Conferences
- Award Ceremonies
- Motivational programs
- Product Launches
- Incentive programs
- Executive Retreats
- Golf Events
- Social Events
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Accredited in Public Relations - PRISA, PRCC. Member of the Public Relations Consultants Chapter.
© 2013 Blue Cherry Productions. All rights reserved.